In October 2022, Swann Rubbish Removal, a leading waste management firm, reached out to us with a significant concern. Despite being an established business in the industry, they found themselves in the 4th position on Google for their primary search terms. Moreover, their online presence on Google Maps was less than satisfactory.

The business owner, Kanne Smith, expressed his frustrations over the lack of progress despite paying for SEO services since 2017. After a thorough analysis, we found a disconnect between the services paid for and the actual work done. Kanne, not being well-versed in the technical nuances of SEO, had unfortunately become a victim of false promises.

The primary issues faced by Swann Rubbish Removal included:

1. Subpar search engine rankings for crucial waste management keywords.
2. An under optimized website that failed to highlight their extensive range of services.
3. A lack of engaging online content that did not adequately represent their expertise or engage potential customers. For example, the content on their site was not contextually relevant, like the misfit of information about raccoons interfering with garbage, a scenario irrelevant in Australia where possums are common, not raccoons.

In October 2022, Swann Rubbish Removal, a leading waste management firm, reached out to us with a significant concern. Despite being an established business in the industry, they found themselves in the 4th position on Google for their primary search terms. Moreover, their online presence on Google Maps was less than satisfactory.

The business owner, Kanne Smith, expressed his frustrations over the lack of progress despite paying for SEO services since 2017. After a thorough analysis, we found a disconnect between the services paid for and the actual work done. Kanne, not being well-versed in the technical nuances of SEO, had unfortunately become a victim of false promises.

This tailor-made SEO strategy produced significant results for Swann Rubbish Removal. The company’s online visibility improved exponentially, leading to increased website traffic, a surge in customer inquiries, and business expansion. The major outcomes included:

1. Creation of high quality backlinks making them more visible on google.
2. Regular updates to the website with fresh themes, photos, and videos by capturing real-time footage from their jobs.
3. Creation of engaging social media content, including TikTok and YouTube videos, which directed traffic back to their website.
4. Weekly discussions with Kanne to ensure our goals remained aligned and responsive to their needs.
5. Improvement in rankings, with the company now consistently appearing in the top 1, 2, or 3 spots for their relevant search terms, especially on long-tail keywords.
6. Achieving the first-page ranking for all relevant search terms and map pack.
7. Achievement of over 90 out of 100 on the page optimization scores from Google PageSpeed Insights.

Our bond with Swann Rubbish Removal is far more profound than a standard client-service provider relationship. It’s an alliance founded on shared goals and mutual respect. At Bitvalley, we view our engagement with Swann as a harmonious journey towards achieving shared objectives.

When we discovered that Kanne had been unfairly treated and taken advantage of by his previous SEO service provider, we were genuinely dismayed. It is disheartening to see a dedicated business owner entrust his hard-earned resources to a service that didn’t deliver. We made it our personal mission to rectify this situation and ensure that transparency, trust, and genuine value form the bedrock of our partnership.

From the inception of our partnership, we’ve prioritized understanding Swann’s unique needs and aspirations, aligning them with our strategic planning. This commitment has created an open dialogue, a consistent sharing of insights and progress that ensures our strategies remain in sync with Swann’s evolving business goals and the dynamic digital landscape.

Swann’s readiness to trust our expertise has been heartening. Their openness to our recommendations has allowed us to continuously adapt our strategies, enhancing not only SEO performance but also deepening our understanding of their business. This insight, in turn, enables us to develop more personalized strategies tailored to the unique needs of Swann Rubbish Removal.

Our partnership has always been about delivering value beyond what’s expected. Every strategy, every recommendation, every effort is aimed at ensuring Kanne receives not just what he pays for, but a lot more. We aim to make a difference, to elevate Swann’s digital journey and help them achieve new heights of online visibility and success.

As we continue our journey with Swann Rubbish Removal, we reaffirm our commitment to transparency, trust, and delivering unparalleled value. We eagerly look forward to supporting Swann’s digital journey and helping them scale new peaks of online success.

Swann Rubbish Removal provides a vast array of services. Through our meticulous SEO work, we’ve been able to enhance the visibility and reach of each service: 

General Waste Removal: We tailored unique content around general waste removal, focusing on relevant keywords. This strategic approach resulted in a marked increase in inquiries for this service.

Recycling Services: We accentuated Swann’s dedication to environmental sustainability by optimizing recycling-related keywords. This dual approach not only boosted search rankings but also reinforced the company’s commitment to eco-friendly practices.

Garden Waste Removal: Concentrating on this seasonal service allowed us to steer traffic during high-demand garden maintenance periods, significantly boosting service bookings.

Construction Waste Disposal: By optimizing construction-related keywords, we enabled Swann to tap into a new audience segment, leading to an expansion of their client base within the commercial sector.

Deceased Estates Clean-up: We crafted sensitive and respectful content for this vital service, focusing on specific keywords to enhance visibility. This approach has led to an increase in inquiries and bookings for deceased estates clean-up.

Meth House Clean-up: Given the unique nature of this service, we used careful keyword selection and content creation to ensure visibility and reach. This strategy has helped Swann Rubbish Removal become a go-to service provider for meth house clean-up tasks.